Basis Integrated E-Bikes - Changing The Game!

Basis is an E-Bikes Direct exclusive brand covering both electric and traditional corners of cycling. It’s coming up to a year since the first Basis bike debuted and since then we’ve seen bikes increase in popularity and recognition – we’re not sure if it’s the built quality, versatility of the target audience, or the amazing value for money, with components usually only seen on £1000+ E-Bikes… The proof is in the pudding.

Published: Tuesday 27 August 2019

Basis Integrated Electric Bikes at E-Bikes Direct

Basis Integrated Series - Changing The Game

The E-Bikes Direct exclusive brand covers both electric and traditional corners of cycling. It’s coming up to a year since the first Basis bike debuted and since then we’ve seen bikes increase in popularity and recognition – we’re not sure if it’s the build quality, versatility of the target audience, or the amazing value for money, with components usually only seen on £1000+ E-Bikes… The proof is in the pudding.

Basis Electric Bikes

Kicking off the Basis electric bike range, we introduced the Basis Beacon e-MTB and Osprey 20” Folder around Christmas 2018. The Beacon in a nut shell, is an electric mountain bike however has adopted attributes and components pulling it slightly into the Hybrid category. A hugely popular all-rounder ideal for those who might fancy a bit of light off-roading but cycle a concrete commute every day. The Basis Osprey is a pocket sized gem, popular for it’s build quality comparing with others of it’s kind, great for public transport commutes but can also handle a bit of rough when it comes to terrain.

Start as you mean to go on...

From the success of the Beacon & Osprey clearly came burning desire to grow the range and really make a mark of the electric bike market. It seems Basis wanted to do something to change the game, but still maintain that ‘value for money’ status – and, we think you’ll agree, that’s exactly what they've done.

Changing the game!

Now, we’re extremely excited to debut Basis’ Integrated range because we think we have something special here. We wanted to produce a range of bikes that stand alone from other E-Bikes at the same price point, with bikes suited to both men and women that have the versatility to serve multiple purposes, and at a wow factor price. The battery is integrated discreetly within the frame tube to give a seamless look, also providing an even weight distribution, portraying the look and feel of a traditional bike.

Over the 13 years of E-Bikes Direct we like to think we’ve gained some market knowledge, becoming familiar with what people want and what seems to be popular with various target audiences. One of the market leaders for the general public seems to be step-through Dutch style city bicycles, most probably due to a combination of their easy-entry frame, posture focused cycling position, comfortable larger wheels and general practicality, usually with pannier racks or a basket to get the shopping home etc. The Dutch cycling scene has now become a trend even within the younger audiences, with style becoming more and more of a focal point too.

Basis Dorchester Integrated Electric Bike at E-Bikes Direct

The Basis Dorchester

Introducing the Basis Dorchester - a step through city electric bike with a ‘sit up and enjoy the view’ riding stance. The idea behind the Dorchester was to cater for those who enjoy a leisurely ride around the city or need something to pop to the shops on and want to look good doing so, but might come across some rough terrain and steep inclines along the way. The Suspension forks and 700c wheels eat up the nooks & cranny’s on those country lanes while the 38c tyres create little drag so you can set pace when need be. It’s no secret that you can pick up a step through e-Bike for under £1000, but with front suspension forks, Shimano 6 speed gearing, a 7.8Ah battery (LG Cells), lightweight alloy frame and, to state the obvious, an integrated battery – you might not find so easily. An impressive components list, versatility, practicality and charming aesthetics make for a serious competitor in it’s league.

At the opposite end of the scale you have the Mountain Bike, or ‘MTB’. Loved for their durability and ability to tackle terrain you wouldn’t on any other bike, with a step over frame, dirt tread tyres and suspension making for a safe all-rounder to consider buying… I guess, you can’t ride a road bike down a muddy, rocky trail but you can ride an MTB on the road!

Basis Hunter Integrated E-MTB at E-Bikes Direct

The Basis Hunter

So, perhaps you’re after something a little more aggressive, something with MTB characteristics that provides a more confident off-road riding style but as mentioned, will happily breeze down a road or tackle a lengthy commute. Following the beacon’s footsteps – The Basis Hunter, with it’s step-over MTB frame and front suspension forks, but with a little more flair and radical styling. The torquey 250w rear hub motor will climb the steepest of inclines without you breaking a sweat, working in unison with the 6 speed gearing. Powered by the same integrated 7.8Ah battery seen in the Dorchester providing up to 25 adrenaline fuelled miles. Coming in slightly smaller than the Dorchester and Beacon, the Hunter is the ideal pocket rocket.

We think Basis have really sat on both ends of the see-saw with the Integrated series. Catering for the masses, maybe even encouraging people to take the E-Bike plunge.

Take a look at our Integrated Range from Basis. As we say, a real game changer – oh, and did we mention they’re currently priced at just £699?!

Keep them Peeled for more from Basis Bikes, but for now go check out the Basis Integrated series!

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